Punching Bag-Shaped Kids Help Illustrate Bully Behavior
Incredibly, this ad for Highmark by Mullen serves to remind us of two childhood nightmares: the one where we're alone, friendless and talked-about; and the one about the sinister carnival where clowns eat you. (It's the punching bag thing that does it.)
The spot talks about the impact bullying can have on a child's life. The bottom line is to keep communication open with kids so they have somewhere to run when they're hurting.
That new monster "cyber bullying" is also highlighted. Good to know the child safety gurus are keeping up. It only took them 10 years and the advent of Web 2.0 to realize that rumors fly via text message, too.
Comments
i worked on the same idea last year only for a clown punching bag family in a domestic violence ad. although it only got additional runner up in the kangaroo project: http://www.kangarooproject.com/cc_winner_2006.html#Anchor-Additional-47857