Japan's Best Butts Celebrated in Triumph-Sponsored Ass Off

Delivered with nary a wink, Reuters' Ian Sloan provides news coverage of Japan's Triumph-sponsored Show Me Your Sloggi Contest. Sloan's dry statement, "consumer priorities are shifting to different assets," leads to a woman explaining how everything has been done to breasts to make them more attractive and noticeable, interests are now shifting to women's backsides.

Triumph and Sloggi are well know for their cheekishly exploitive (did we just say that?) tactics for moving lingerie off the shelves. From No Smoking bras to Sloggi's pole dancers to Tiger bras to Sloggi's endless collection of stunts, the two companies are, for sure, fixated with the female ass.

Though very far from the likes of true ass queen, Vida Guerra, Kaho Watanabe is doing her best to uphold Japan's bottom line.