It's Too Late to Plan Your Funeral After You're Dead

Here's a semi-witty use of a coupon in an ad for an issue that usually doesn't align itself with wit: pre-planned funerals. Even the creative brief is witty, reading, "The truth is, at some point it becomes too late to pre-plan. Why? Because you're dead." Hey, why be coy when you can get right to the point. After all, that's what all good advertising should do.

ACLC Toronto created the campaign for Mount Pleasant Cemetary.