Tribal, Dallas Adds Method to Mountain Dew's Campaign Madness

Mountain Dew has a lot going on: from Prohibition songster revivals, to tattoo-inspired designs, to geriatric deejays.

Maybe to ensure each of these different personalities hits the right target, Tribal, Dallas has coordinated the first major redesign of the Mountain Dew website in three years.

The site is gritty without being too busy, and it definitely did what it was supposed to do. We targeted in on our favorite effort, the New York hand puppet video, and savored the Dew's efficiency.