Schwan's Helps Housewives Break Through Glass Ceiling

Unleashing the anachronistic term "housewife" or perhaps simply tossing aside silly, politically correct euphemisms like "stay-at-home-mom," Frozen food home delivery company Schwan's claims (in a headline) "Research shows that 95 percent of housewives could use a housewife."

Now, AdFreak picked up on the lesbian vibe toward which this headline hints. We, contrary to what one might assume, believe that, yes, the job of a housewife, particularly if she's a doesn't-stay-at-home-mom needs all the help she can get. Why trek to the grocery store with three screaming brats when you can lock the snots in their rooms, order from Schwan's and down a gallon of Cookies 'n Cream while issuing missives via laptop to the hundreds on minions you oversee at the office from the comfort of your couch? Minneapolis agency Hunt Adkins created the campiagn.