New Book Gives the Online Identity-Obsessed Some New Numbers to Crunch

This is cute. To promote Career Distinction: Stand Out By Building Your Brand by William Arruda and Kirsten Dixson, we've been sent the Online Identity Calculator.

This magic tool tells you how close you are to achieving online identity nirvana by assessing the quality of results gleaned from a vanity search - everybody's favourite covert activity. As far as we can tell, the calculator works for names as well as for companies.

All results guide you back to the book for more information and tips on achieving notoriety - or at least earning passing mentions in your circle.