London Fire Brigade Enlists Rappers to Spread Safety Message

Remember how in the late '80s or early '90s you had all those educational shows for kids where a rapper would come up and make a flow out of recycling or reading a book?

Imagine that, and plug in the London Fire Brigade. To get people to take advantage of its free smoke alarm service, it's put together a full-length track called "Got Mine Got Yours." It also (aptly) puts your local fireman on the same glamorous level as the local park gangster.

Cute.