Helmet-Wearing Sex Partners Convey Peugeot Sexy Time

Ever feel rushed during sex? Or, perhaps feel it's a bit too rough? Apparently, that's the vibe Peugeot is tapping into with this print campaign that features lovers in helmets in case, well...

We're not sure but we'd love to do it in an all-white room like that sometime, if only for the purity of it all.