Dairy Queen Finally Gets with the Times ... or Does It?
According to a press release, the Dairy Queen hasn't given its site a much-needed overhaul since the mid-'90s. Agency space150 was commissioned to bring it up to date.
Strangely, it still looks like it's from the mid-'90s. Seriously - DQ-topia?
We liked the billboard, though. When you click on it, you get to see old photos and Dairy Queen TV spots. Learning a brand's history is always neat.
Here's a funny coincidence: A company's inception always seems to take place during a time when no colored photographs were available.
Comments
I get vertigo from "half-retro."
... maybe I'll go get some ice cream now, to soothe my confusion.
Several years ago, the Grey NY new business department (most of which -- including me -- was fired in early 2006) did a microsite to showcase DQ advertising. The site had no budget and was very much made with loving hands at home, but I know DQ liked it a lot at the time...and I guess they still do.
You can still see it here: http://specialsites.grey.com/moo/
Notice anything familiar?
"Notice anything familiar?"
Besides the obvious George Parker 'homage' of the new one, the cow one sure loads faster.