Cobras, Ice Cream Won't Convince Us the Zune's About Sharing

72andSunny and Goldfrapp give us Meltdown for the Zune. It takes place in the desert with an ice cream cone and two cobras, which share the sweet instead of fighting for it. At some point their scales get all disco fever, and shortly thereafter, a shitload of other ice cream cones fall out of the sky.

The ad vibes like something off Cartoon Network with the '80s sex music and gyrating cobras and whatnot. We also can't help but wonder, are the ice cream cones metaphors for the now-ubiquitous iPod?

According to the press release, the ad is supposed to illustrate sharing (as in, filesharing) between the cobras, which is rewarded by all those other ice creams falling from the sky.

Wait - is this the same Zune that actually discourages sharing by restricting users to the Windows platform? Half the time it doesn't even play music purchased from the MSN music store. Don't give us this schlock about sharing.

Neat ad, though. Weird, but neat.