Whole Foods: Selling Ever-So-Short on Coveted Cool Factor

To prove to us (and possibly itself) that it is indeed "the world's coolest, healthiest market," Whole Foods has launched a YouTube channel called The WTF? Network, a play on Whole Food's initials (if you just ignore that pesky T).

The channel lives up to its acronym, and not in a super-cool way. The featured, very shaky video follows a girl riding a unicycle around the veggie section of the supermarket. We're sure this was funny as hell for her friends, but it really didn't make us salivate for six organic lima beans at $8 a pop.

Or laugh, for that matter. In fact, the grave frowns we wore for the video's :20 run has begun to hurt our faces.

WTF indeed, Whole Foods?