Philips Makes Big 3D Wall. Go See It

Probably hoping to cash in on some zombified consumerism a la Target Breezeway, Philips has decided to turn 3D into a marketing tool.

And not just any marketing tool. A "fascinating, high-impact 3D experience," no glasses necessary. That blows the IMAX theatre out of the fucking water!

So if you're into the idea of watching splotchy orange stuff come racing after you, then by all means come be spellbound at the 3D WOWzone, a large 132-inch screen built to blow your mind.

The WOWzone will be making its virgin appearance at the Philips booth in Hall 22 at the IFA 2007, an earth-shattering event that takes place between August 31 and September 5 in Berlin.

This kind of thing always makes us laugh and we're never really sure why.