New Balance Revives Road Kill with Electrifying Technology

New Balance, which hopes for a brand revival with help from its parent company Payless (we don't see it happening), tapped Almighty, Boston to help them push their brand-spankin'-new NB Zip shoe technology.

We're not really sure what the NB Zips do and aren't really digging the idea of foraging through the requisite (and probably pointless) web destination, which has sprung up, all Flashed-up and interactive-like, to explain the mystery.

The ad, in which a potentially addled boy brings roadkill back to life by shocking it into consciousness with his shoes, has us hoping New Balance will come out with a Taser footwear variant of this promising technology.

Chances are, though, that "NB Zips" are really just a revival of those horrifying LA Gears that did so badly when we were kids.