Gorilla Waits For His Cadbury Moment

Every once in a while, some agency creates a piece of work that causes one to react with equal parts "WTF?" and "Damn, that was good!" This :90 from Fallon and A Glass and a Half Full Productions for Cadbury Dairy Milk is one such piece of work. With a gorilla, a drum set and Phil Collins' In the Air Tonight, an intriguingly pensive and and anticipatory mood is set as the gorilla waits for his moment to shine. The work comes from Juan Cabral who worked on Sony's Paint and Balls.

UPDATE: Check out the eerily similar commercial Adland found for the ABC comedy Carpoolers.

by Steve Hall Aug-31-07 Click to Comment
Topic: Commercials, Good, Video

Comments

I defy anyone to find something in that spot to be offended about.

It's such an iconic song that I'm confident everyone will get it the instant the drum kit enters the screen.

Thanks for posting this. Nothing wrong with T&A, but it is nice to see something sweet and innocent on AdRants.

Posted by: pat smith on August 31, 2007 6:50 PM

Interesting and creative. Thanks for posting this.

Posted by: kristen on September 1, 2007 12:28 PM

this is brilliant! just is.

Posted by: veedub on September 3, 2007 12:03 AM

There's one BIG problem with this, cadburys sell chocolate, yeah it's a nice "idea" but it has NOTHING to do with the brand, so it's a neat idea desperately trying to rationalise back to the product....half arsed i'm afraid...keep trying adland!

Posted by: viralista on September 3, 2007 9:15 AM

Posted by: viralista on September 3, 2007 9:16 AM

@ironically named viralista,

in europe, cadbury's dairy milk has 100% brand awareness and 100% trial of their product. everyone knows what a bar and a half means. there is no need to say anything. everyone gets it.

fallon is quite sensibly building on cadbury's place in the culture rather than pretending it's 1977 and boring people with what they have been told about the brand a million times.

and oh yeah, it's chocolate. chocolate is fun. you remember fun right?

Posted by: veedub on September 3, 2007 10:16 AM

@ironically named viralista,

in europe, cadbury's dairy milk has 100% brand awareness and 100% trial of their product. everyone knows what a bar and a half means. there is no need to say anything. everyone gets it.

fallon is quite sensibly building on cadbury's place in the culture rather than pretending it's 1977 and boring people with what they have been told about the brand a million times.

and oh yeah, it's chocolate. chocolate is fun. you remember fun right?

Posted by: veedub on September 3, 2007 10:17 AM

Scamp echoes veedub's thoughts too. It's fucking chocolate, not brake pads. Great spot.

Posted by: bg on September 3, 2007 1:19 PM

They have this just right, hit the nail on the head what is there to get?????, it has you guys talking an me typing it a massive hit on the net just letting people know they are still there and is that not an ad??????

Posted by: ollie on September 3, 2007 2:49 PM

so if we put a dog eating a baby...which would get people talking and increase awareness thats a succesfull ad concept?

this is a very good short film, i'm not debating that...but as an ad concept it IS half arsed

Posted by: viralista on September 4, 2007 6:33 AM

no viralista. no. you clearly have a lot to learn.

Posted by: veedub on September 4, 2007 11:19 AM

http://www.youtube.com/watch?v=VbBVwgnr1Cc

Check this ad out from a couple months back. Hmm...makes you think.

Posted by: Chris on September 7, 2007 10:25 AM

http://www.youtube.com/watch?v=VbBVwgnr1Cc

Check this ad out from a couple months back. Hmm...makes you think.

Posted by: Chris on September 7, 2007 10:27 AM