Apartments.com Goes CGM. Win $20,000 for a Video of Your Crap

Sometimes we wonder if this ongoing effort by brands to throw together CGM contests is actually part of a large-scale game of industry Hot Potato we just don't know about. Like "How Many Cheap Videos Can We Leach Out of Consumers Before We Start Getting More Backlashes than Exhibitionist Pillow-Fights?"

Anyway, Apartments.com is launching a contest called Possession Obsession. If you send them a video of stuff you collect, you could win (drumroll, please) $20,000.

To demonstrate the tame way in which they'd like this contest to be conducted, they've uploaded a stock invention to the left of their site, where a girl sneaks a camera on a date, goes on an apartment tour with the guy and discovers his stuffed animal collection.

However feeble that is, it's still better than Whole Foods' unicycle queen.