Pot Noodle Courts UGC for ... Pots ... of ... Noodles.

AKQA London has launched a weird little YouTube campaign for Pot Noodle in the UK.

We like the campaign mainly because, in exchange for user-generated fare, they've opted not to dole out the usual $10K. Instead, winners get a FREE CASE OF POT NOODLE!!!, which is probably exactly what they're worth.

Oh yeah, you can also win a PS3.