Perrier Nails Left-of-Center in the Bullseye

In hopes of winning points with the edgy and the tongue-in-cheek, Perrier launches Show Me Perrier.

The site works a little like Stumbleupon. You click on the Perrier logo (which, instead of "Perrier," says "Sexier") and it brings you to a new Web destination without driving you out of the Perrier site. Then you rate the content or contribute your own site to the mix.

We hit the destination after seeing the billboard at left over a subway stop in NYC. A blob in a construction worker hat walks up to a monkey-looking thing and says, "Are those the new Pony Gallopers?" to which the trendy-footed simian (who, by the way, is drinking Perrier) replies, "Yes."

What a knee-slapper. The site is neat too. And if we didn't already have the Stumbleupon toolbar, we'd be sitting around rating stuff with little green bottles instead of little yellow stars. Well, that's life.

We are Perrier drinkers though, so kudos.