BK Promo Sparks Facial Hair Fetishes for Unlikely 'Stache Sporters

We've just spent the last hour having way too much fun with Pet Moustache, built in-house by the facial hair-loving folk at Crispin Porter + Bogusky.

The site is an interactive extension of the Burger King Western Whopper campaign, and it's almost too entertaining, particularly in the wee hours of the morning.

You upload a picture, grow your own mustache and then trim, wax and shape it. The demo made this process look really easy but the hair is unwieldy and the image at left was the best we could do.

If we could get this grooming thing down, we think we'd look kind of awesome.

"It's horrific," a nearby passerby said.

Yeah. If by "horrific" you mean, "THE SEX."