Jack Daniels to Sponsor AMC's 'Mad Men'

The folks over at Commercial Alert don't like the fact Jack Daniels has signed on as a major sponsor of AMC's upcoming series Mad Men which will display the brand and the product prominently in the show with a character getting drunk on the stuff at a bachelor party in the first episode. Drunk at a bachelor party? That never happens.

With Mad Men taking place in the sixties, the height of the three martini lunch, to us, it makes all the sense in the world for liquor sponsors to be all over this show and for the show's characters to, heaven forbid, get drunk once in a while. Remember, this was the era of pre-political correctness, pre-cause group, pre-well, everything. People had unfettered, guilt-free fun back then.

Mostly, we tend to agree with Commercial Alert but not this time. Advertising + 60's = freely consumed quantities of alcohol. All those old vodka and gin brands should be breaking down AMC's door at the chance to appear in this show.