HBO 'Big Love' Campaign "Tricks" Viewers With Spoof Fragrance, Viagra Ads

If you haven't watched HBO's Big Love, you really should. It doesn't matter that the show's about a polygamist family focusing on a guy with three wives and three houses and they're battle to "fit in" while navigating the difficult restrictions "their own kind" place upon them. What matters is the show's keen ability to make other lifestyles seem as normal and everyday as your own. Aligning perfectly with that notion or normality is this campaign from Seattle-based Creature which spoofs fragrance and Viagra ads in a way that makes the lifestyle seem normal while also poking fun at it.

The spots (here and here) have been released on YouTube and fake ads have been placed on the HBO Big Love site. Spoof-like print ads are also part of the campaign and will be placed in sections relevant to the individual ad's focus.