Designer's Dark Side Illuminated in AIGA Campaign

Gleefully celebrating the seemingly unintentional dark side of graphic designers what with terminology such as bleed, ghosting, muting and more, Colle+McVoy created a campaign for the American Institute of Graphic Arts, a part of which is a picture riddle game to find 25 dark pieces of terminology.

In addition to the micro site, posters of the ad have been developed and are being sent to design schools to enhance recruitment efforts. T-shirts are also available to those who purchase them by clicking on the bottom left corner of the screen in the "shop" section.