Altoids Does Gay Pride in Second Life ... Oh Yeah, and in Three Real Cities

It's kind of weird how aspects of Second Life do, and don't, mirror real life. (Someday we expect it won't be PC to call that other life "real.")

In any case, for all of June, Altoids, with the assistance of The WDDG in coordination with Electric Sheep, will be running "Gay Pride Month @ L-Word Island" in everybody's favourite virtual world. Events include a carnival, a date auction, gay prom and two massive parades that sync with the LA, New York and SF ones on our side of reality.

Check out the parade photos, which include LA and SF (NY takes place on the 24th and 25th). The virtual version looks a lot like parades we've been to (check out the jeans so casually posed under the Altoids container!), except easier on the eyes.

Wondering who's behind all the avatars must be something akin to asking how much somebody weighs. The more things change, the more they stay the same.