The Faster the Speed, The Bigger The Mess
With the simple but true tagline, "The Faster the Speed, the Bigger the Mess," this :60, launched April 26, from Ireland's Road Safety Authority and Northern Ireland's Department of Environment delivers a powerful but simple message: The faster the speed, the bigger the mess. Entitled "Mess," the commercial is born from statistics that find 30 percent of Republic of Ireland and 24 percent of Northern Ireland road fatalities are due to excessive speed. The spot is part of an increasing trend towards the use of reality-based shock and brutal honesty to deliver the message.
As with most accidents, the spot, created by Lyle Bailie International Limited, begins with a peaceful, unassuming moment then progresses through the surprise, shock, horror, despair, retribution, regret and sorrow experienced by each person involved in the horrific ordeal. The mesmerizing soundtrack with the lyrics, "I can't take my eyes off you" lends even more intensity to the gravity of the unfolding after effects of the accident. Watch this spot a few time and you'll think twice the next time you consider pushing the pedal a bit more than you should.
Comments
This seems to me to be one of those straight-up "let's shock them into complying." It probably tested very well in focus groups, too. But I don't think it will change behavior over the long-term. It's too out there to be believed by the target audience--the exact group who believes themselves immortal.
This seems to me to be one of those straight-up "let's shock them into complying." It probably tested very well in focus groups, too. But I don't think it will change behavior over the long-term. It's too out there to be believed by the target audience--the exact group who believes themselves immortal.
Who sing the song Thanks
Who sing the song Thanks ?
Bring those commercials to the States
hey could you tell me the title of the song and who wrote it?thanks
yeah, please sum1 tell us the name of the song. lookin it up for ages with no luck. sound
Spent a week in ireland. saw the commercial about 5 times. wow whatta way to get your attention...would NEVER see anything like that here in NYC. we need something like this to convey a message about crazy driving
Spent a week in ireland. saw the commercial about 5 times. wow whatta way to get your attention...would NEVER see anything like that here in NYC. we need something like this to convey a message about crazy driving
can someone please tell me the song and title that was played in the background of the commercial? thanks!!
What is the name of the song.?
What is the name of the song.?
does any one know any quotes for a road factor poster
Oh my god, it seems like everyone's lookin for that song. It's an amazing song, I'm still trying to search for it but if you put the lyrics into google then it's all this high school musical stuff!!! Ugh, I want me that song!!!
Carrie, Cork.
I have an email from the advertising agency that created the advert and the song is basically just a jingle that was written specifically for the advert - it isn't a proper song. They didn't say who wrote it but think they're missing a chance to get a really big hit out of it - by the sounds of it as everyone and his granny is looking for the music!
i have been looking for that song for ages.....shame its not a real track :(