Get Good Karma, Get Your Ass Out and Vote
In an effort to get young adults to give a shi...uh...volunteer, vote, give to charity and all those other things that beget good karma, the Ad Council, along with agency WestWayne, have launched GetGoodKarma.org, a feel good site that explains how people can do things to improve their karma and avoid bad karma such as this and this.
The program was developed in association with the Federal Voting Assistance Program which urges adults 18-24 to give a shi...oh wait...get out and vote as that demographic segment makes up the largest group of non-voters according the the U.S. Census.