CGM Ad Company Recruits CGM Experts to Improve CGM Campaigns

XLNTads, a sort of network that brings together people who like to create stuff (CGM) and brands interested in tapping that expertise for their advertising needs. While sounding a bit like a cheap way for marketers to get ads made, they are approaching social and consumer generated media the right way by involving those who are in the thick of it. They have formed a Creator's Advisory Board, which includes such famed CGMers as Kevin McNalty to make sure the marketing minds at XLNTads are in tune with the segment.

As a run up to its official July launch, the company is hosting a contest which will award $5,000 to the person who develops the best campaign to promote XLNTads itself.