Absolut Brings Back the Miller-Inspired Pillow Fight
As part of its departure from focusing on the bottle, this new TBWA\Chiat\Day-created commercial for Absolut Vodka examines a world which appears to be ruled by Pam Anderson and her fellow bikini-clad pillow fighting babes of yesteryear. During a standoff between shield bearing police officers and protesters, an altercation far different than those 60's-style, Abbie Hoffman-like riots new age historians are so fond of showing occurs. Whether Absolut is the cause or the solution to this unrest is unclear but the spot sure looks like it was fun to shoot.
Comments
pillow fight flash mob anyone?
http://en.wikipedia.org/wiki/Pillow_fight_flash_mob
culture jam appropriated by ad agency shocker ;)
is it a bad thing for an ad to pull from what is happening in our culture? i think the ad works because it brings the pillow fighting mob idea into an actual protest setting.
is it a bad thing for an ad to pull from what is happening in our culture? i think the ad works because it brings the pillow fighting mob idea into an actual protest setting.
does the ad have a message or what?? Still trying to figure it out.
does the ad have a message or what?? Still trying to figure it out.
I was thinking of 72 and sunny's XBox ad with the water balloons
The ad is about Absolut's new campaign, "In an Absolut World". In an absolut world if a riot broke out, instead of using guns (like the ones used in LA during the May 1st manifestations), non-harming pillows would be used. It makes perfect sense and I loved it! With the music the spot made me smile.
The ad is about Absolut's new campaign, "In an Absolut World". In an absolut world if a riot broke out, instead of using guns (like the ones used in LA during the May 1st manifestations), non-harming pillows would be used. It makes perfect sense and I loved it! With the music the spot made me smile.
The ad is about Absolut's new campaign, "In an Absolut World". In an absolut world if a riot broke out, instead of using guns (like the ones used in LA during the May 1st manifestations), non-harming pillows would be used. It makes perfect sense and I loved it! With the music the spot made me smile.