The Girls of ad:tech Celebrated
While I'm still trying to get the image of a woman who passed me by in the exhibit hall blatantly picking her nose out of my head, let's turn attention to more important matters: The Girls of ad:tech. Yea, yea, yea. Booth babes. Booth dudes. Who cares? But it's my job so I'm obliged to bring you the spoils of my excursion through the ad:tech San Francisco 2007 conference exhibit hall Wednesday. After all, ad:tech is the largest online marketing conference in the world.What happens at ad:tech gets blogged on the ad:tech blog.
Anyway, after the recent bit on Adrants about Nair's resurgence of it's short shorts theme, it was a delight to see the very beautiful ClickSector girls decked out in full-on late seventies gym shorts obligingly posing for the camera. Thanks ladies.
Then, gracing the main thoroughfare of the exhibit hall, the stunningly curvaceous and very beautiful CPXinteractive girl instantly attracted every passing man's eyeballs to her magnificent shapeliness (the 2D picture does not do justice to her very 3D attributes) which her spaghetti strap dress struggled, failingly, to restrain. Observing the spectacle, man after man after man after man stopped, stared, smiled, pretended not to look, pretended again not to look, looked and then just gave up and looked.
Outside Moscone North, there were the dueling blond MoVoxx ladies aggressively handing out invites to the company's party at 111 Minna tonight where $5 Svedka Vodka drinks are promised to those who call 800-941-3563, enter 111 and show the resulting text message to the bartender.
Also outside where the very tightly panted Solow girls who were handing out cards which described a text messaging contest that would award $500 to the person who placed the highest bid. Transfixed and distracted by their beauty as they described the contest, I'm quite sure I don't have all the details correct. I had better luck concentrating with the Fetchback dog.
Back inside the exhibit hall, two very pretty brunettes with impossibly perfect and very white teeth, were handing out t-shirts promoting the blog ad network CrispAds.
And all of this is just day one of the two day exhibit hall extravaganza. Tune in tomorrow for part to of The Girls of ad:tech
Comments
Nice collection of nappy headed hoes.
Ugh, if anything the booth babes make me never want to invest in a company at all... As a marketer, using sex appeal to talk about investing hundreds of thousands of dollars just doesn't work.
Really, it just seemed extremely tacky to me.
booth babes or booth dudes increase the luck factor and ultimately lead to stickier traffic
stickier traffic = more conversions
games, swag, spin the wheel, fish bowls and killer videos are all part of Building Luck = Industrial Strength Sales (bl=iss).
I agree with Mike's comments; employing this type of "marketing" speaks loudly to the quality - or lack thereof - of the company who is using this cheap trick (no pun intended). A company who willingly degrades their brand this way is not one that anyone should scramble to do business with.
I'm sad to see that ad:tech didn't follow what I would have thought is common sense and discourage or outright ban these tactics. I find it rather nauseating to see this at a conference whose pedigree I thought demanded better. If its too sleazy for E3, then its definitely too sleazy for ad:tech.
Would this strategy not be more effective if the girls looked more geeky?
I'm sorry - what part of 'male dominated society' don't y'all understand?
If 'booth babes' didn't work - they wouldn't be used....and Axe/Lynx wouldn't sell any deodorant.
Now, whether they should be used is a long winded discussion for another day.
Hey everyone-I as one of the booth babes for Click sector! I wanted to put my 2 cents in and just say that this is marketing and though some may think it's 'tacky' it does work with bringing male/female attention to the booth!
Booth babe. I actually agree with you. If you were there, I wouldn't be able to create such a fun article like this:-) But you are right. Booth babes do have their place at times. By the way, which one were you?
ah! I just imagined if someone from an Islamic religious country intended to get a booth there (just like Iran or Saudi!) then I expect babes under things like those mens! :))
Haha, I agree with the comment about the girls being more 'geeky'. That would have been awesome to have gorgeous girls in stereotypical nerd glasses... maybe pig tails? Not just for the look factor but to make it more relevant. It'd definitely increase traffic!
For suggestions on giveaways I have a blog- www.trade-show-promotion.blogspot.com that may help you with ideas!