CitiBank Courts Co-Eds with Character Credit Cards
We were lollygagging on MySpace because apparently we never have anything better to do (this is our second mention this evening) when a funny Citibank ad caught our eye.
To promote its student-targeted credit cards Citi's got this weird campaign with haphazardly drawn college students. In the one we saw, the head of an oft-complimented girl expands until she floats away like a balloon.
The co-ed courting credit cards include Citi Bronze (for Jet Setters), Citi Dividend Platinum (for the Cash Fan) and the Citi MTVU card (for the Rewards Junkie).
We love little characterizations like that. What better way to sniggle us into a frightening APR than to give each one a personality? If we weren't debating Jet Setters or Rewards Junkies we'd probably still be on Rachel or Monica.
Comments
“This is Jane. She got her first credit card in college. Now, after graduating, she’s $40,000 in debt. Click here to find out more.”
Where are the ads??
In my judgment it's very funny! I like non-traditional advertisment. It's very difficult to find new way of advertising such things as credit cards. And Citi bank isn't bad company.
In my judgment it's very funny! I like non-traditional advertisment. It's very difficult to find new way of advertising such things as credit cards. And Citi bank isn't bad company.
In my judgment it's very funny! I like non-traditional advertisment. It's very difficult to find new way of advertising such things as credit cards. And Citi bank isn't bad company.
MasterCard spent $197 million on last twelvemonth will go on its successful "Priceless" political campaign through 2002. In improver to general brand-building spots, MasterCard will utilize advertisement to back up respective key promotions. One summertime spot, for example, will tout its Major League Baseball sponsorship and a programme called "Memorable Moments." The publicity inquires fans to vote for their top baseball game moments, with the victors slated for acknowledgment in the Baseball Hallway of Fame. Another advertisement highlights the "Priceless Edge" internship program, a youth-focused inaugural offering participants the opportunity to take amusement business social classes and work on MTV's Music in High Places.
MasterCard has also its sponsorship of the FIFA World Cup, particularly in reaching out to Latino audiences.
MasterCard spent $197 million on last twelvemonth will go on its successful "Priceless" political campaign through 2002. In improver to general brand-building spots, MasterCard will utilize advertisement to back up respective key promotions. One summertime spot, for example, will tout its Major League Baseball sponsorship and a programme called "Memorable Moments." The publicity inquires fans to vote for their top baseball game moments, with the victors slated for acknowledgment in the Baseball Hallway of Fame. Another advertisement highlights the "Priceless Edge" internship program, a youth-focused inaugural offering participants the opportunity to take amusement business social classes and work on MTV's Music in High Places.
MasterCard has also its sponsorship of the FIFA World Cup, particularly in reaching out to Latino audiences.
MasterCard spent $197 million on last twelvemonth will go on its successful "Priceless" political campaign through 2002. In improver to general brand-building spots, MasterCard will utilize advertisement to back up respective key promotions. One summertime spot, for example, will tout its Major League Baseball sponsorship and a programme called "Memorable Moments." The publicity inquires fans to vote for their top baseball game moments, with the victors slated for acknowledgment in the Baseball Hallway of Fame. Another advertisement highlights the "Priceless Edge" internship program, a youth-focused inaugural offering participants the opportunity to take amusement business social classes and work on MTV's Music in High Places.
MasterCard has also its sponsorship of the FIFA World Cup, particularly in reaching out to Latino audiences.