Carnivorous Eyeball Draws Gen Y to High Culture

The under-25 demographic can't be talked into a museum unless they're enticed with weird imagery, like clawed eyeballs that eat things and violently relieve themselves.

Thus advised by agency Bailey Gardiner, the Museum of Contemporary Arts San Diego launches Feed the Greedy Organ, a mishmash exhibit of international artists. There's a nifty film component and a Thursday Night Thing where deejays and eclectics can gather 'round and prep for the pompous cocktail parties of tomorrow.

And because they need still more coaxing to get their asses through the doors, museum entry is free for anybody under 25, courtesy of QUALCOMM.

Thankfully the campaign seems to be working. In its first month the program's redemption rate has already tripled. Not that it quite means anything over the short-term considering admission is free, but maybe today's jeunesse will become tomorrow's nostalgic loyalists: Honey, let's swing by the museum. They used to have this awesome man-eating eye...