Adidas Uses Street Art to Stir Sleepy Commercialism
Adidas goes graffiti way with End to End, a snazzy collabo that includes graffiti artists from around the world drawn together to bring hype back to the sleepy brand. It's got a playful mishmash of colour that reminds us of the Asics Made of Japan effort.
Fresh Creation has a more elaborate intro and some neat videos too.
Comments
Adidas uses graffiti art to sling its brand? Shocker.
My favorite bit was neither the poor use of screen real estate nor the pop-up page, but was the loader that loaded the loader.