WTF Chuck Bursts Open Secret World of Asst Media Planners

Ever wonder what it's like playing asst. media planner to a set of sadistic self-righteous bigwigs? Find out from people who know. WTF-Chuck brings us Three Horses, a mini-feature on getting saddled at the bottom of the media planning ladder. He calls it bitter but we say there's always a little truth - maybe too much truth - in satire.

At some point in our careers we all get to be human shields. And how about demographic quantification? Few things are funner than making caricatures of whole groups of people while hoping to strike a chord with them.

Well, we don't actually get to do that as much as we'd like. That's what TRU is for.