Unicorns, Rhinos, Heart-Shaped Straws: Coke Gets Corny
It's easy to criticize an ad that tries to be cool. But when an ad tries to be corny, we're kind of at a loss for what to do.
Corny Moments, a Coca Cola Light spot created by Santo Buenos Aires, can only be described as "an ever-expanding corny moment" according to the eloquent Brentter. We still haven't worked out how we feel about it, but Caterpillars, another spot from the same campaign, gives us chills. Does this mean Coke succeeds?
There's a sense of violation associated with being made to experience a corny moment. It's something we wouldn't wish upon our worst enemies, a stop-the-world-so-I-can-get-off feeling akin to what you experience when someone unexpectedly touches your belly button. It's not cozy.
Spots directed by Nes Buzzalino. The Corny Moments song is by Diego Grimblat Music.
Comments
I'm going to go with the good 'ol, "I wrote the post before having any coffee" excuse... gotta love calling corny moments an ever-expanding corny moment.... i'm so fired.
I think this is a great spot, a great campaign. My girlfriend loves it. Sings it. It hits the target and completely embodies the brand essence.
Not everything that's good and works is slapstick or a visual pun aimed at the 29 year old sarcastic creative demographic. IMO, that's why the few people who can manage both are still worth a lot more salt in the business.
Made me yak my Pepsi all over the keyboard.