Metamucil Makes Out to Be the Botox of Guts

In a drastic repositioning, Metamucil takes on the slogan "Be Beautiful on the Inside" and invites women to look at the brand as an internal cosmetic - you know, like those Oil of Olay pills except these are for fiber and they make you shit like mad.

Maybe it's the font or the wry look on the girl's face. Suddenly, we do want some Metamucil. Is that wrong?