Meredith Puts 'Child' to Bed

Bummer. Meredith is shuttering Child magazine. We liked that magazine and used it a lot for clients in its early days buying into its upscale approach to parenting and its decidedly less cluttered and far more easy to read format than Parents or Parenting which, like most women's service books, are flooded with clutter like the automotive section of a daily newspaper. Anyway, the masses love their clutter and cheesiness and Child has lost the battle even though it still has a circulation of 750,000. Mothers primping their five year olds with the latest fashion are crying the world over. It's publisher, Meredith, which following the just axed Premiere and Life, will publish the last issue of Child with the June/July issue.