Marching Food Celebrates Refrigerated Dinner Entrees

In a departure from the usual approach to dinner entree advertising in which happy human faces are inter cut with perfectly staged close up shot of the food, Canadian boutique agency John St. with help from Curious Pictures has launched a new commercial for Maple Leaf Foods. In this commercial food still takes center stage but it also takes on a life of its own marching across the counter top in parade-like fashion.

The spot was created using the same approach Curious Pictures' Stefan Nadelman used to create his "Food Fight" short about the history of warfare. Nadelman explains, "I shot high resolution stills of all the food, props and environments at different angles and configurations, removed the backgrounds in Photoshop, and then brought them to life in After Effects." Looks good to us.