Fuel Industries Introduces Ideal Mode of Transport. It's Customizable Too!
This is kind of cute. To promote the DVD release of Eragon, Fuel Industries put together Volksdragon, a fun little site where you can customize your very own dragon. It's a little like modding a Scion but less ugly and possibly more maintenance (what fuels dragons, anyway? Us?).
Minor upkeep concerns aside, the idea of travelling by dragon is extremely appealing. Show us something cooler than harnessing a dragon, and we'll show you a liar.
Off-topic, Fuel Industries seems very fond of car themes.