1st for Women Leaves Men Left Out

South African insurance company 1st for Women gets the point across with this set of prints. Text reads, "If men were women, we'd insure them. But they're not. So they don't get to pay substantially lower car insurance premiums. Cover with care."

To leverage the ha-ha, men are depicted in distinctly female positions - cowering from mice and taking luxurious bubble baths.

Condescending much? Per the website's invitation, have a cappuccino as you ponder.