Smoking Scholar Rhapsodizes on Smoker Suffering

In his long-winded mod-turtleneck way, Youtube philosopher Sergei explains why anti-smoking scare tactics like this fuel stigma but don't actually help serious smokers, who just feel alienated and become more defensive about their right to smoke.

Sergei makes some good points even if he's probably preaching to the choir. We also like that he smokes throughout, and puts points in subtitles. That's panache. In fact we're pretty sure that most people who like to puff while listening to themselves talk in a small cafe would elect for subtitles or at least bullets to illustrate their wisdom if they could. (We would anyway.)

Unfortunately, even savvy marketers are hard-pressed to work out how to foster a non-smoking culture in a way that encourages non-smokers to pursue a better quality of life but doesn't insult their intelligence.