Kick Start Uses Talking Ass to Make Mulish Boys Study

VIA Group, the same people who brought you the spilt-milk crying fiasco, orchestrate a strange little gimmick for Kick Start, a campaign to keep kids straight about school.

Because we all know how well that Mr. Ed concept flew, Kick Start introduces Norm the donkey, which magically appears in the bedroom of a boy playing video games, gives him a pep-talk and hind-kicks him when he refuses to do his homework. The boy is then convinced he really should do his homework and is even fascinated by it.

We tried to visit the Kick Start website but confused the actual one with another Kick Start organization for kids that's run by Chuck Norris. Chuck Norris, helping kids build character? Now that would really kick ass. We heard he does all his grocery shopping at Home Depot.