Hey, It's Not a Gift Shop, It's HBO

In much the same way they've set out to revolutionize TV, HBO turned a portion of their New York lobby into an uber gift shop of cinematic proportions. With the help of Gensler and Imaginary Forces the aim is not merely for the consumer to buy shit but to immerse the consumer in a magical mystical sitcom universe. Check out the storefront, and a sliver of the Sopranos, Sex and the City and Rome sections.

That stuff's all nice but we'd really like to see a special space for Oz. Come on, HBO. We can have Italian mobsters and neurotic 40-somethings any day. Where's our prison universe?