Canadian Literacy Group Illustrates Frustration of Being 'Stuck'
This moving spot entitled "Stuck" for the ABC CANADA Literacy Foundation goes out of its way to get serious about adult illiteracy. The piece illustrates a fast-moving world in which a highlighted few seem suspended in time.
Great way to demonstrate that with limited or no reading skills, you can only get so far. Subtlety is indeed king.
Created by ACLC, Toronto.
Comments
Great spot...but why include a tag line on the final screen if your target audience can't read?
Great spot...but why include a tag line on the final screen if your target audience can't read?
Great spot but how can illiterate people "look under "Learn" in the yellow pages". :-)