Contextual Corrigendums Less Likely Offline
Flickr user rcrowley informs us contextual advertising has leaped off the webpage and into the real world. Since he currently has a small cold, he headed over to Walgreen's to pick up some Dayquil. He noticed the top of the bottle was affixed with a sticker that read "Need Facial Tissue?"
While we're down on contextual advertising at times, were thinking it's less likely we'll see a turpentine ad affixed to the toe tag of a teen who died from drinking turpentine than a similar instance online. Good old, human-controlled advertising to the rescue.
Comments
Oh hell yes. And God save the Queen.
Oh hell yes. And God save the Queen.
Just the other day I was in Walgreens buying Theraflu and also needed some tissue. I suggested to the manager that they put some small tissue packs for sale next to the cold remedies and she looked at me like I was insane.
Also suggested they put those instant hand warmers near the Chicago Bears hats during the two playoff game weekends and again, blank stares from the employees.
Oh well.