Beatles Actually Proponents of Savvy Spending According to Target
In their usual mod, somewhat Stepford style, Target takes the Beatles' "Hello, Goodbye" and makes one critical improvement, which they flash intermittently throughout the ad.
We'll grant it that John Lennon maybe had spelling issues but whether he meant "goodbuy" is not for us to say. Sir McCartney's staying mum. Guess we'll never know.
This is way better than turning Audrey Hepburn into the posthumous spokesgirl for Gap, yeah? If only the dead could protest on their own. Actually Orville Redenbacher might just be able to.
by Angela Natividad
Jan-17-07
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Topic: Bad, Celebrity, Commercials, Online, Television
Topic: Bad, Celebrity, Commercials, Online, Television
Comments
Just for the record, McCartney wrote this tune. Lennon didn't make a contribution. See his comments in his Playboy Interview shortly before his death.
"Yeah! Yeah! Yeah!" I immediatley take note whenever I hear a Bealtles cover. Even as a life-long Bealtles fan, I have to admit that Target's version was well done. The big question in my mind, however; how much did Target have to pay for the rights to use a Lennon-McCartney tune?
Sir Paul is no longer the owner of the song.
Why are we dancing around the fact that this fashionista tripe dogpile came out of the once proud Wieden and Kennedy?
They have target right? Or did one of their non-Agencies of Record do this?
John was a bad speller? I sorta don't think so, besides he hated this song, which is a complete MCcartney song.
And somewhere, Michael Jackson is grateful.