JWT Spreads Teer...Uh Cheer Around the World
It looks like the entire creative department over at JWT inhaled some sort of new drug before they went to work on the agency' holiday card. Five videos follow a teer (tear) around and...well...we have absolutely no idea. All you JWTers care to enlighten our limited minds on your goal with this little wet guy?
Oh wait. Oh wait. It's coming to us now. A tear is made of water and water "moves" around the world in the form of rain, snow, sleet, etc. Apparently, that ties to the campaign's "May the Holiday's Move You" tagline. Do we have it, JWT? Huh? Huh?
Comments
What a crock. Where's the idea? Have an idea!
You big lumbering dinosaur take a trip to the valley will ya?
Makes absolutely no sense. What a waste.
Sure it's obscure, but the animation and design concepts are fantastic. I'm not sure what Adam Rant means exactly. Perhaps he might enlighten us and send over a few links to progressive holiday card animations?
Tyr (Teer)
The nordic warriors response to Saint Nick and a reindeer, who was really from Turkey and didn't fly but actually sailed.
Yea, this has to be another progressive holiday to add to our diversity.
there is no impact
there is no magic or suspense.
this is so lame and not surprising that it came from
JWT.