Ariel is as Flawless as its Billboards
Shedwa points us to creative use of an old medium. Buenos Aires detergent company Ariel set a billboard low on a roadside and attached an inkspot to a pole nearby so it actually appears to leave the shirt as drivers pass. The copy at bottom says "Comes out this fast."We're hard-pressed to find flaw in such cleverness. Creativity doesn't always have to be all blinged-out. - Contributed by Angela Natividad
Comments
I general I am one that can't stand most billboards. This billboard is very good. Simple to the point and easy to grasp the message.