Oxfam America Solicits Cows, Goats, Camels As Donations
Oxfam America has launched an online gift catalog called Oxfam America Unwrapped on which atypical donations such as a camel, goats, sanitations systems, coffee mills and cows can be made. Each person who makes a donation receives a card representing their donation and the money goes to Oxfam America to fund its worldwide efforts. It's a nice representation of what donations can actually achieve.
Comments
A good thing that Oxfam succeeds to share local campaign successes. This campaign concept was copied from Oxfam Netherlands, 2005, which was awarded a silver Esprix in 2006, www.esprix.nl
A good thing that Oxfam succeeds to share local campaign successes. This campaign concept was copied from Oxfam Netherlands, 2005, which was awarded a silver Esprix in 2006, www.esprix.nl