Marketing Breaks New Ground ... on Little Tissues

AdPack USA is spreading the word about putting your brand name on those little tissues moms keep in their purses for lick-and-remove jobs when kids' faces get too dirty.

The site includes a video tutorial on how tissues work, explanations on how they can be used (as in-store promo items or giveaways - go figure, we'd totally forgotten what SWAG was for) and little clips about how other companies moved mountains by deciding to jump aboard the tissue train.

And not content to settle merely for the plain-Jane facial tissue niche, AdPack has a tissue for every company. They also do towelettes and wet naps. This would have been a great fit for the Happy Feet and Tamiflu promotion.

Steve Jacobs, president at AdPack USA, says "Although tissue products are low-tech, they are effective and targeted and measurable." While he may be right, it's just funny within the context of a product you can blow holes through. - Contributed by Angela Natividad