Humping 'Donnie Darko' Bunnies Somehow Promote Brazilian MTV
We know most MTV promotions are whacked but this Brazilian one whacks the ball way out of whack. Aside form potential references to Donnie Darko and that freakish bunny suit, we're guess the creative brief or this ad had two words in the "tone" section: fucking whacked. If we could read "Brazilian," we probably be able to better resolve the whole humping bunny thing with the intended goal of the spot.
Comments
it reminds me of David Lynch's Rabbit
Man, they’re fucking like, well, you know.
The Copy says "Multiply yourselves. MTV Overdrive, the new broadband service from MTV Brazil", hence the Bunny metaphor...
Cheers
The Copy says "Multiply yourselves. MTV Overdrive, the new broadband service from MTV Brazil", hence the Bunny metaphor... like the biblical quote "Go Forth and Multiply"
Cheers