Create A Hated Pre-Movie Ad, Win Prizes

National CineMedia, the company that annoys us with pre-movie theater ads, has launched Larger Than Life, a contest that invites ad creatives to submit a story board for one of their clients, get is shot by Ridley and Tony Scott's RSA and have it appear on screens across AMC, Cinemark and Regal Entertainment Group Theaters. A video featuring former Fallon Art Director Bob Barrie promotes the contest. In the video, Bob gets about as angry as most theater goers do when they have to sit through the National CineMedia proliferated pre-movie commercials.