Burger King Launches Branded Xbox Games
Collecting together its various personalities from Brooke Burke to Subservient Chicken to Whopper Jr. to the King himself, Burger King has launched three Xbox and Xbox360 games loaded with Burger King branding. One game is all about racing. Another involves sneaking up on hungry people to offer them Burger King food. The third involves a theme park bumper car ride.
Comments
The King's New Clothes?
I applaud CP+B for pushing their client into new, relevent mediums (including the new full lenght, Dynomite-esque, feature film) however, I have this re-occuring dream where some CD is telling the folks at BK how progressive they're being and how they're far more innovative than their competitors...while out in the real world, I personally don't know where a Burger King is (i live in a fairly good sized market) nor do I know anything on their menu other than the Whopper...which they've been peddling since the beginning.
FMPOV, Burger King doesn't have many marketing issues...they have a product issue.
Huh...I never thought I'd see anything like this. So is the thought that you'll play, and everytime get a craving for some BK so you run out and buy it?